Guaranteed Services Pro
Google Ads + local SEO driving urgent enquiries for a London pest control business.
Google Ads (PPC)
Google Ads that bring the calls in
We run Google Search, Maps, YouTube and Performance Max campaigns for UK businesses — putting your ad in front of people already searching for what you sell, with proper tracking so every pound is measured.
Search Ads
Google Maps
YouTube Ads
Performance Max
Shopping
Full transparency
Why Google Ads
Google Ads is the fastest way to reach customers who are already searching for you. Unlike social ads that interrupt, Google Ads answer a live question — "plumber near me", "best pest control London", "buy [your product]" — with your business at the top of the page.
Done well, that's the highest-intent traffic you can buy anywhere. Done badly, it's the fastest way to burn budget. We build campaigns properly, track every enquiry, and cut what doesn't work — so your spend earns its keep.
Every Google ad type
The right campaign for your goal
Google Ads isn't one thing — it's six. We choose the mix that fits your business and budget.
Search Ads
Text ads at the top of Google when customers search for your service — the classic, highest-intent format.
Google Maps / Local
Show up in the Google Maps pack for "near me" searches — perfect for trades and local services.
Performance Max
Google's AI-driven campaign that runs across Search, Maps, YouTube, Display and Gmail from one setup.
Shopping Ads
Product listings with images and prices — the workhorse for anyone selling online.
YouTube Ads
Short skippable and non-skippable video ads that reach millions of viewers, targeted to your audience.
Display & Remarketing
Banner ads across millions of sites — brilliant for reminding warm visitors to come back and buy.
What's included
Everything a Google Ads campaign needs
Keyword & competitor research
We find the buyer-intent keywords worth bidding on — and the ones to avoid.
Ad copy & assets
Compelling headlines, descriptions and extensions built to earn the click and the call.
Landing page advice
The page your ad points to matters as much as the ad — we advise or build a high-converting one.
Conversion tracking
GA4 and Google Ads tracking for every call, form, WhatsApp click and sale.
Daily optimisation
Bids, negative keywords and audiences refined constantly to lower cost per lead.
Clear monthly reports
Spend, clicks, leads and cost-per-result — in plain English, no jargon.
Why run Google Ads with Mavens
Transparent, tracked and honest
You keep the ad account
Your Google Ads account stays in your name — we get access, you keep ownership and history.
Ad spend paid to Google
You pay Google directly. Our management fee is clear and separate — no hidden markups on your spend.
Real numbers, plain English
Cost per lead, cost per sale, return on ad spend — the numbers that actually matter to your business.
No long lock-ins
Monthly management with no long contracts — we earn our fee by earning your business results.
Google Ads for your industry
Campaigns tuned to your sector
The right campaign structure depends heavily on your industry. We already know what works.
Trades & local services
Search + Google Maps campaigns that capture urgent "near me" jobs the second customers search.
Estate agents
Search and lead-gen campaigns that bring in valuation requests and buyer registrations.
Restaurants & takeaways
Local Search and Maps ads that fill covers and drive online orders during your peak times.
E-commerce brands
Shopping and Performance Max campaigns that turn browsers into buyers — with proper ROAS tracking.
Immigration & consultancy
High-intent Search campaigns that reach people actively looking for specialist help.
...and every other business
Construction, beauty, cargo, security — if customers search Google for it, we can win the click.
How we run your campaigns
A clear, proven ads process
01
Strategy
We define keywords, campaign types and success metrics.
02
Setup
Ad account, tracking, GA4 and conversions configured properly.
03
Build & launch
Campaigns, ad groups, keywords and ad copy built and live.
04
Optimise
Daily tuning, negative keywords and bid strategy refinements.
05
Report & grow
Monthly report showing spend, leads and cost per result.
Recent work
Google Ads for real UK businesses
Local UK services campaigns
Trade and local-service businesses running Search + Maps campaigns to capture "near me" jobs.
Google Ads pricing
Simple monthly management
Affordable monthly management — ad spend is paid directly to Google and is separate from our fee.
Most popular
Google Ads Management
Full campaign build, tracking & monthly optimisation.
£150from / month
Start monthly plan
Free ad-account audit
Already running Google Ads? We'll review it and show what's wasted.
Freeno obligation
Get a free audit
Recommended minimum ad spend: £300–£500 / month, paid to Google directly. We'll advise honestly based on your keywords and competition.
Get on Google today
Turn Google searches into calls, enquiries and sales
Tell us your business and target area — we'll come back with a free Google Ads plan and a realistic budget recommendation.
Questions
Google Ads FAQs
What is the minimum Google Ads budget?
For most UK small businesses we recommend a minimum monthly ad spend of £300–£500 to gather enough clicks and conversions to optimise properly. Competitive industries need more. We'll advise honestly based on your keywords and location.
How is your fee different from ad spend?
Our management fee covers our work — keyword research, campaign build, ad copy, tracking, optimisation and reporting. Your ad spend is paid directly to Google and stays separate. No hidden markups.
How quickly will I see leads from Google Ads?
Unlike SEO, Google Ads can drive enquiries from day one. Real optimisation — where cost per lead drops meaningfully — typically takes 2–4 weeks of data as we refine keywords, ads and audiences.
Do you also build the landing page?
Yes — a strong landing page is often the difference between wasted spend and profitable ads. We can build high-converting landing pages tailored to each campaign.
Which types of Google Ads do you run?
Search Ads, Google Maps / Local Services, Performance Max, Shopping (for e-commerce), YouTube video ads and Display / remarketing — we pick the right mix for your business.
Do you set up conversion tracking?
Yes — proper Google Ads and GA4 conversion tracking is set up so every form submission, WhatsApp click, call and sale is measured accurately. Without it, ads run blind.