Meta Ads
Facebook & Instagram ads that actually convert
We plan, design and run Meta Ads for UK businesses — audience targeting, scroll-stopping creative and full budget management, so your ad spend turns into real leads and sales, not just likes.
Facebook Ads
Instagram Ads
Reels & Story Ads
Meta Pixel
Full transparency
Why Meta Ads
Meta Ads are the fastest way to put your business in front of thousands of the right UK customers — while they're already scrolling. Unlike organic social, you're not waiting for reach; you're buying it, precisely targeted to who buys from you.
The catch is that most Meta Ads fail. Boosted posts, vague targeting and weak creative burn budgets for a living. We do it properly — proper targeting, proper creative, proper tracking — so every pound you spend can be traced to a result.
The full-funnel approach
Three types of Meta campaign, working together
A single "boost post" won't grow a business. We run layered campaigns that move people from never having heard of you to buying — the way modern Meta Ads actually work.
STAGE 01
Awareness
Video and image ads that put your brand in front of your ideal UK customers — building recognition and warm audiences.
STAGE 02
Consideration
Traffic and engagement ads that get interested viewers onto your site, following your page, and joining your email list.
STAGE 03
Conversion
Retargeting and lead-gen ads that turn warm audiences into enquiries, bookings and sales — the numbers you actually care about.
What's included
Everything a Meta Ads campaign needs
Audience targeting
Location, interests, behaviours and lookalikes — reaching people who match your best customers.
Creative & copy
Scroll-stopping graphics, short-form reels and headlines that make people stop and click.
A/B testing
Multiple ad variations tested against each other to find the winning combinations.
Meta Pixel & tracking
Proper pixel and conversions API setup so every enquiry and sale is measured accurately.
Budget management
Daily monitoring and optimisation so budgets scale what works and cut what doesn't.
Clear monthly reports
Simple numbers on spend, leads and cost per result — no vanity metrics, no jargon.
The right ad, in the right place
Every Meta ad format, used properly
Feed & image adsThe workhorse — clean visuals and copy on Facebook and Instagram feeds.
Reels & video adsShort vertical video that plays natively and reaches beyond your followers.
Story adsFull-screen ads between stories — perfect for offers and product drops.
Lead-gen adsNative forms that capture enquiries without users leaving Facebook or Instagram.
Catalogue & shop adsDynamic product ads that show the right item to the right shopper automatically.
Retargeting adsBring back site visitors and cart abandoners with tailored follow-up ads.
Why run Meta Ads with Mavens
Honest, transparent, results-focused
You keep the ad account
The Facebook/Meta ad account stays in your name and Business Manager — we get access, you keep ownership.
Ad spend is separate
You pay Meta directly for ad spend. Our management fee is separate and clear — no hidden markups.
Real reporting
Cost per lead, cost per sale, return on ad spend — the numbers that matter, in plain English.
No long lock-ins
Straightforward monthly management — we keep you by earning the result, not by contract.
How we run your campaigns
A clear, proven ads process
01
Strategy
We define audience, offer and campaign goals.
02
Setup
Ad account, pixel and tracking configured properly.
03
Creative & launch
Ads designed, copy written and campaigns go live.
04
Test & optimise
We test versions and scale what performs.
05
Report & grow
Monthly report and a plan for the next month.
Meta Ads pricing
Simple monthly management
Affordable monthly management — your ad spend is paid directly to Meta and is separate from our fee.
Most popular
Meta Ads Management
Full campaign setup, creative & monthly optimisation.
£150from / month
Start monthly plan
Free ad-account audit
Already running Meta Ads? We'll review and suggest wins.
Freeno obligation
Get a free audit
Recommended minimum ad spend: £150–£300 / month, paid to Meta directly. We'll advise honestly based on your goals and niche.
Ready to run real ads?
Turn Facebook & Instagram into a lead machine
Tell us your business and we'll come back with a free Meta Ads plan and a realistic budget recommendation.
Questions
Meta Ads FAQs
What is the minimum ad budget I should start with?
For most UK small businesses we recommend a minimum ad spend of £150–£300 a month to gather enough data to optimise. Larger goals need larger budgets — we'll advise honestly based on your niche and competition.
Is your fee separate from ad spend?
Yes. Our management fee covers our work — strategy, creative, campaign setup, tracking and optimisation. Your ad budget is paid directly to Meta and is separate. That's transparent, industry-standard, and how it should be.
Do you create the ad graphics and videos?
Yes. We design ad creatives, short-form videos and copy tailored to your audience and offer, and we test different versions to find what converts best.
How quickly do Meta Ads start working?
Ads can start driving traffic within days of launch. Real optimisation — where cost per lead genuinely drops — usually takes 2–4 weeks of data. Ads are the fastest way to test what your audience responds to.
Do you set up conversion tracking?
Yes — the Meta Pixel and conversions API are set up on your website so we can measure the actions that matter (form submissions, WhatsApp clicks, purchases) and optimise for them.
Can you run Meta Ads and Google Ads together?
Absolutely — and we recommend it for many businesses. Meta finds people who don't know you yet; Google captures people already searching. Together they cover the full customer journey.